“All preferences are preferences, said the devil when filing his horns” (my translation into English of an old, Italian proverb)
The word “chic” has a content wide and not completely objective, more belonging to intuition than to rationality, except for a sure connection with the field of collective preferences. Differently, individual preferences belong to the field of personal tastes, intended as the subjective ways we perceive the inputs coming from our five senses, when exposed to the traces left by something in natural elements. While there can’t be any discussion, or controversy, about personal tastes, the content of what’s chic is a matter of dialogue, or multi-lateral communications. The concept of chic is a mixture of coolness, quality, and sophistication, often bound to the many faces of fashion. What’s chic is normally destined to a selected crowd, characterized by wellness, and by a will of underlining a certain social, or cultural, status. Be warned, when something is chic, is not necessarily linked to ideal beauty, given that appreciation can depend on a multitude of factors, and not exclusively on harmonic perfection of shape.
As implicit in the definition of the above, chicness can be one of the features of good reputation. Similarly to reputation, chicness is not extraneous to social choices, and to the widest meaning of politics. Of course, as it happens for any other social choice, what’s chic for you can’t always be chic for me. With other words, chicness is highly influenced by advertising, as a diffusion of news on the topic of reputation. I don’t know if I can be defined “divergent thinker”, however I don’t appreciate many things that have the reputation of being chic. Thus, I’ve decided to write the page you’re reading, about the chic that’s not chic for me, because I think that some of my preferences can be agreed. As usual, I propose a list of the chic that puzzles me. It is subject to updates, and can eventually be enriched by your opinions, that you can freely send to the e-mail max.lookdj@alice.it. The list of the disconcerting things, nowadays considered chic:
- All the body covered with tattoos;
- Androgynous looks, perfect for those who don’t care about the gender of the partner;
- Bermuda shorts and flip flops, in order to make anyone resemble to a survivor from a nuclear catastrophe;
- Civil rights as synonyms of neo-feudalism, coming from political correctness;
- Cocktails at evening, just before driving towards a nightclub;
- Dance parties, barefoot and not fully dressed;
- Exploitation of pets for acquiring popularity on social networks;
- Going back to the future, without a time machine;
- Helpers of mob organizations for illegal betting, who fake to be referees or sports journalists;
- In case of attempts to stop them, to sustain dictators and terrorists, by invoking international norms;
- Journalists who modify the news according to peculiar interests, economic or political;
- Multiple body piercing;
- Low-waisted, worn and torn blue jeans;
- Parental rights under the condition of mandatory vaccinations;
- Politicians who increase their own wages;
- Teenager, female DJs wearing adherent clothes;
- The idea of a new European Union, prone to corruption coming from China, and fighting against the US;
- To be a member of a youth gang, for having fun with collective crimes;
- Wearing a lot of accessories, so that you look like a Christmas tree;
- Women who don’t wear stockings;
- Women more masculine than transexuals.
In conclusion, my comment about the old Italian proverb, reported at the beginning of the article. Well, the devil knows for sure how to get a large popularity, for instance, by convincing you of the chicness of his preferences. Coming to music, I think that the mix of the page might gain the reputation of being chic, because is a collection of classic tunes created by the Chic Organization, alias Nile and Nard, Nile Rodgers and Bernard Edwards.
File name is “expansion of the chic of Nile & Nard, by Max Look DJ (Jan 2026)”, about 1 hour and 21’ of dance tunes based on the ideas of the Chic Organization.
Some appreciated ideas of Nile & Nard, the playlist:
Sister Sledge – pretty baby
Sister Sledge – thinking of you
Sister Sledge – one more time
Thompson Twins – lay your hands on me
Sheila B. Devotion – don’t go
Diana Ross – upside down
Dazed – cruisin
Michelle Gayle – happy just to be with you (Nigiel Lowis)
Sugarhill Gang – rapper’s delight
Club House – superstition/good times
Craig David – hot stuff (let’s dance)
David Bowie – let’s dance
Kex – let’s dance
Tom Jones & Mousse T – sex bomb (Peppermint mix)
Madonna – like a virgin
Eclipse – makes me love you
Nerio’s Dubwork feat. Darryl Pandy – sunshine & happiness
Modjo – chillin’
Modjo – lady (hear me tonight)
Alcazar – sexual guarantee
Alcazar – this is the world we live in
Romina Johnson – my forbidden lover (classic disco club mix)
B-52’s – deadbeat club
